@misc{roche_what_2024,
  title = {What is a {Data} {Flywheel}? {A} {Guide} to {Sustainable} {Business} {Growth}},
  author = {Roche, Adam and Sassoon, Yali},
  year = {2024},
  howpublished = {Snowplow Blog},
  url = {https://snowplow.io/blog/what-is-a-data-flywheel}
}