@inproceedings{saha2021advertiming,
  title = {AdverTiming Matters: Examining User Ad Consumption for Effective Ad Allocations on Social Media},
  author = {Koustuv Saha and Yozen Liu and Nicholas Vincent and Farhan Asif Chowdhury and Leonardo Neves and Neil Shah and Maarten W Bos},
  year = {2021},
  booktitle = {ACM CHI},
  doi = {10.1145/3411764.3445394},
  url = {https://koustuv.com/papers/CHI21_AdverTiming.pdf}
}